Since 2019, Seginus has annually invited visual artists from across the country to participate in the Circular Art initiative. Promoted under the concept of the circular economy, the program encourages the reuse of discarded materials, giving them new life while generating a positive impact on social, artistic, cultural, and economic aspects.

Seven Ecuadorian artists created remarkable works of art using ELTs (End-of-Life Tires), pushing their creativity to the limit by transforming a special type of waste that would otherwise take 500 years to decompose naturally. For Seginus, promoting a culture of recycling and engaging more and more members of society is a fundamental objective.